Goodness Helen’s posted something! Yes yes, I’ll admit that time is tight so forgive my lack of blogging, however the professional ‘PR’ Twitter approach is really beginning to depress me, so I have to say something.
Less and less people are using Twitter to its full potential. Due to the pressures on time, I feel myself being pushed into this category professionally, and I hate it. I’m using Twitter a lot less personally because I can’t do it properly for the moment.
For me, there is no question that Twitter is a relationship builder, it’s not simply a one-way street of teasers. It’s a listening tool, a community builder, an open exchange, it’s personal. Those who are pumping out tweets without bothering to learn their followers are missing out on the connection, the conversation, and dare I say it, the humanity that the platform can bring.
Helen Dunnett 